All aspects of life, including university results, have been drawn out in a bell curve and labelled out. No matter what you are comparing, you can clearly see 3 areas in the graph, called the subtypical, the typical, and the supertypical.In real life, its hard to put individual people into these 3 classes, but what we do know about the 3 classes is that they exhibit distinct behaviour.  The super-typical get most of everything. Everything, including wealth, respect and fame. The typical chases the supertypical and strives to be like them. The subtypical? They are regarded as inferior by the typical, and they too inhibit a behaviour for the typical, like the typical has for the supertypical.

When social media was introduced, it becomes the opponent of mainstream media. Some of these, such as Youtube, are even more powerful than the mainstream media. The mainstream media only bothered about the supertypical, people like Bill Gates,President Obama, Donald Trump, rock stars and singers, and other entertainers and big shots.

With the advent of social media, anyone with a laptop and a internet connection can become part of the “newstream” supertypical, with an equal amount of chance, assuming similar abilities. Disregarding the entertainment industry for this discussion, anyone can be the new star, whether it is about setting up a new company to get a huge slice of the pie, becoming the most welcome and sought-after insurance agent/property agent, the most respectable coach,the best lawyer, the best doctor  and whatever the profession.And it worked. Those who got on the train fast has got their results to show that social media worked.And they too have the money to show for it.

Now, anyone can jump from anywhere on the curve to the supertypical side. What we expect to see a few years from now is a newly shaped bell curve, with a smaller subtypical and typical segment, and a much enlarged supertypical segment. Its not a dream. As long as you tell your story, you will get your audience.

At SoME, we help anyone who wants to be part of the supertypical. All we need is your story, and we will help upload it into this “newstream” media , and get you appropriate audience. Sure, it takes hard work to get to the other side, but as i quote Mr Obama, we would definitely say “Yes, we can!”